Why Is Marketing Important For Rentals?

Posted on June 20, 2017

Having a great product doesn’t mean anything if the public doesn’t know about it. As a property investor or owner you want the property rented immediately. Whether you are selling cars, videogames or shoes or you have a great property to rent, it is essential that your message reaches the public. If the public never learns of your product, or in this case your property, then it basically doesn’t exist. This undeniable fact underscores the tremendous value of effective marketing. In this article, we will explore several key factors in making certain that your market is as efficient and targeted as possible.

There is No Replacing a Strong Marketing Strategy

If you’re going to attract the very best tenants, then you’ll need a coherent and focused marketing strategy as reported in the Huffington Post reports. Davis Property Management is an expert in the field and solid marketing, built around clearly emphasizing what makes your Eastside property so distinctive, will set you apart from the competition. In the process, it will ensure that your vacancy rates stay low.

Among the key benefits of implementing a strong marketing strategy is that you’ll maintain a steady stream of renters. Also the best renters will want to come to see your property before any others, due to the trustworthiness Davis Property Management has established in the Bellevue, Kirkland, Issaquah to Bothell communities.

Who are the Best Renters?

The topic of what type of people make the best renters is one that has been discussed at length. Some experts have said that the best renters tend to be couples rather than single people. The reason for this is that your company will have two potential sources of income, rather than just one. Further, roommates will come and go, whereas couples will be more likely to stay together. To read other opinions about what types of people make the best renters, click here.

Search Engine Optimization (SEO) Is Essential for Your Success

Another area to keep in mind is that of SEO or search engine optimization. No matter what the product, good or service may be, today’s consumer relies on search engines, with Google being the most dominant player. A failure to have solid SEO means that your competition has a leg up over you and may, in fact, lay claim to the very best residents.

If you have poor SEO, you will simply not exist for many people searching for a property. Remember, you don’t necessarily have to come up number one in the industry as a whole, instead you want to focus on being one of the top entries for the Bellevue area. Finally, solid SEO means you have a consistent and steady supply of prospective residents.

Positive Online Reviews Can Translate into Property Visits

Next, you’ll want to consider where your property management company is ranked on review sites, such as Facebook and Yelp. Positive reviews on these sites can be gold as they give renters that little extra boost of confidence that can translate into actual visits to your property if you are an investor or homeowner. Additionally, you may want to see if potential tenants can book tours online, as this shows a great deal of confidence in the management service and its value. It also shows that you as an owner, the potential tenant and the management company like Davis Property Management embrace technology and realize that many renters will want to handle their transactions digitally.


Marketing isn’t a “do it and forget about it” endeavor. Successful marketing is an ongoing process that requires us to evolve and develop in order to stay one step ahead of the competition and even technology trends. Everything that we do has a specific marketing component. For example, if the owner adds a great new amenity to a property, that amenity should be integrated into a marketing campaign immediately. By making marketing a key part of who we are, everyone will see positive results.